ABSTRACT
The use of the internet for sales and marketing has been on an upward trend in the past decade. The early stages of the COVID-19 pandemic prompted an increase in direct market farmers' use of online sales and marketing. This paper analyzes California direct market farmers' use of online sales and marketing technologies during the first ten months of the pandemic to understand (1) how their use interacted with farmers' sales and profitability and (2) which direct market farmers were more likely to use them. Research on farmers' access to online sales and marketing technologies is important since consumers increasingly use the internet to buy or find information about products. The findings are based on 364 responses to an online survey administered in January–April 2021 and 13 follow-up interviews conducted in September 2021–August 2022. We used quantitative and qualitative analyses to answer the following questions: (1) How did the use of online sales and marketing technologies interact with direct market farmers' gross income and profitability between March–December 2020? (2) What barriers did direct market farmers face in accessing online sales and marketing technologies? And (3) What farm and farmer characteristics were most associated with using online sales and marketing technologies in 2020? Our findings show that, between March–December 2020, direct market farmers who had an online presence or added online sales after March 2020 were more likely to increase their sales and profitability than farmers who did not use online sales and marketing at all. However, farmers who used online sales at the start of 2020 and continued using it as a market channel were likely to increase their sales but not profitability. We argue that (1) using online sales and marketing technologies likely helped direct market farmers access markets during the pandemic, (2) there are barriers to accessing these technologies, and online sales may not be the right fit for all direct market farms, (3) many farmers need training and reliable internet to be able to navigate online technologies, and (4) more research is needed to understand how direct market farmers experience and navigate the trend toward market digitalization, and how this is related to already-existing inequalities among direct market farmers.
ABSTRACT
Summary: Measures taken to contain the COVID-19 pandemic in addition to changes in consumer attitudes and behavior have impacted food supply chains globally. In order to examine the effects of COVID-19 on Austrian agriculture, interviews with 34 farmers were conducted in early 2021. The results of a qualitative content analysis show that the diverse and heterogeneous impacts of COVID-19 on farms create opportunities as well as challenges. Negative impacts include sales difficulties due to the closure of restaurants and markets, the ban on non-agricultural activities, the disrupted availability of workers and agricultural inputs, and burdens on farmers. Mitigation of negative effects through political measures and interest groups showed limited effectiveness. Nevertheless, the functionality of agricultural production was maintained as direct impacts were minimal and adjustments adequate. Positive effects result from the increased demand in direct marketing and food retailing, the improved perception of agriculture in society and advantages in the farmers' private lives. Long-term changes of farms are mainly driven by digitization, investments and adjustments concerning marketing. © 2022 Henriette Elisabeth Quehl et al., published by Sciendo.
ABSTRACT
The COVID-19 pandemic has led to many disruptions and challenges in local and national food systems in America. Many farms and market gardens were forced to innovate quickly and take action to survive ongoing disruption as these businesses struggled with finances and distribution of products among other challenges. Many small-scale, local farming operations in particular were able to respond to these disruptions in unique ways, which may offer useful insight into how to better prepare small farming communities for public health and other kinds of disasters in the future. This pilot study aims to better understand how COVID-19 affected the local food system in the region of Northwest Arkansas in the mid-southern United States and how small-scale, direct-sales farmers responded to the pandemic, through a survey and interview about their experiences from 2019 to 2021. Participating farmers reported changes in farming procedures and challenges in owning or working on their farms due to ongoing climate-related environmental issues or issues specific to the pandemic, such as distributing products, utilizing financial and other resources of support, and partnering with local supply-chain partners and community members to ensure local businesses' survival during COVID-19. This pilot study can provide insight into how local farming operations and their regional and smaller-scale supply chain partners have built and utilized community resilience strategies to survive COVID-19 challenges in the Northwest region of Arkansas. A statewide follow-up study will be conducted to observe how these producers navigated these challenges on a larger scale, including in different regions of Arkansas following the start of the pandemic.
ABSTRACT
Promoting local food systems is crucial to providing a more viable economy, eco-friendly production, and equal opportunities for producers, consumers, and communities. Meat processors are critical to local meat producers and the meat supply chain. However, various barriers have restricted small-scale meat processors and challenged the lo-cal meat supply chain. Although local food systems have gained enormous scholarly attention, little attention has been devoted to specifically exploring the meat processing sector. This study investigated the characteristics and challenges of small-scale (<750 employees) and very-small-scale (<200 employees) meat processors in Missouri. Twenty-six meat processors participated in an online survey through Qualtrics, a mail survey, or a structured phone interview between May 2021 and March 2022. We identified the characteristics and constraints related to their businesses. The analysis revealed that 76% of meat processors perceived that their business was in better or much better condition than before the COVID-19 pandemic, reflecting their adaptability to the disrupted meat supply chain. However, small-scale meat processing facilities were limited by the labor shortage, complicated regulations and high regulatory compliance costs, a lack of consistent supply, and limited access to tools and equipment. More integrated work is needed to aid smaller processors in positively impacting the local community and environment through locally sourced meat production. This study contains helpful implications for state-level policymaking, extension programs, and future re-search directions.
ABSTRACT
The article identifies the major trends in the functioning of marketing communications sector of the Russian Federation during the COVID-19 pandemic, defining the problems this sector faces and the prospects for its development in terms of overcoming the crisis phenomena in the development of digital technologies. Marketing communications sector of the Russian Federation in the context of its response to negative phenomena associated with the pandemic is considered in the article with the use of a three-level approach, including the types of marketing communications, the segments of marketing communication activities under each selected type, and the communication channels used. The trend analysis is carried out for all the selected areas, the main causes of occurring changes are identified. The promising activity areas for participants of marketing communications sector of the Russian Federation in the pandemic and post-pandemic periods are determined. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ABSTRACT
Purpose: This paper examines the impact of the Covid-19 induced lockdown on selected vegetables to confirm if the vegetable supply chain was disrupted during that period. It attempts to see if direct marketing via FPOs/FPCs helped Indian farmers to cope with adverse situations aroused in vegetable marketing. Design/methodology/approach: This study opted for mixed methods research. First, a granular data set comprising daily observation on wholesale price and the market arrival of vegetables were analysed. Descriptive statistics and Kalmogorov-Smirnov test were used to understand the severity of disruptions in the vegetable supply chain in India during the lockdown. Then, qualitative information from different stakeholders engaged in the vegetable marketing was collected through a phone survey and assessed using content analysis to comprehend how FPOs have helped farmer's during this crisis. Findings: This paper confirms disruptions in the vegetable supply chain. Quantities of chosen vegetables arriving in the mandis were significantly lower than in the previous year for all phases of lockdown. Consequently, prices were much higher than in 2019–2020 for both the lockdown and subsequent phases unlock. Results further suggest that those farmers who are already in networks of FPOs/FPCs are able to get benefited. It was also observed that direct marketing through institutional supports is being more explored in the regions where FPOs/FPCs already exist. Research limitations/implications: Since it is an exploratory study involving a small sample, the research results may lack generalisability. Originality/value: This study provides scope for direct marketing through FPOs/FPCs in improving the food supply chain. © 2021, Emerald Publishing Limited.
ABSTRACT
Purpose>This study highlights areas of key importance for building event resilience and provides best-practice industry examples that foster innovative, adaptable and transformative event environments, which are areas of high academic and managerial relevance in times of uncertainty.Design/methodology/approach>The study employs a multicase study research design that draws on interviews with the leaders of four event organizations in Denmark and Norway: (1) the Steinkjer Festival, (2) Run Alone Denmark, (3) FC Midtjylland and (4) the Bergen International Festival.Findings>The events demonstrated the critical necessity of understanding innovation and its contribution to resilience in the event sector, particularly in times of uncertainty, such as the COVID-19 pandemic. These organizations achieved success by continuously fostering innovative environments before COVID-19 by being value-driven and customer-centric organizations. Digital technologies were not used as makeshift solutions but rather to enhance event attendees' experiential platforms and expand each event's business potential.Practical implications>The paper answers the call for event and festival research during the COVID-19 pandemic to explore the importance of understanding failure, crisis, innovation and recovery.Originality/value>The paper's contributions to event management research are (1) adding to the ongoing discussion about building a resilient event sector in times of uncertainty, (2) screening how event organizers achieve innovation in their organizations and (3) providing insights on future requirements for events in a post-COVID world.
ABSTRACT
In this paper, we investigate the working conditions of the young women working as assistants in the food vending sector in Tanzania using interviews and focus group discussions which are supplemented with quantitative survey. Data were collected in the municipalities of Nyamagana and Ilemela in Mwanza Region, Northern Tanzania, and from officers working with the government and insurance fund organizations in Dodoma region, central Tanzania, from August to September 2020. The results show that young women's working conditions are poor and that they continue working in the sector on the basis of resilience. Young women's poor working conditions are caused by several actors including their employers, central, and local government. The main causes of poor working conditions in street food vending are: informality, low salary, uncertainty of pay, long working hours, poor physical environment, lack of training, job insecurity, lack of legal recognitions, unclear legal status, lack of social security and protection. The emergence of the coronavirus disease has further increased their vulnerability. The government can improve their working conditions by establishing an authority/agency responsible for managing the informal sector, business formalization, reviewing the municipal councils' bylaws that are prohibitive, and establish vending zones. Street food vendors' employers have to improve vendors' salary, improve physical working environment, use participatory management approach, reduce number of working hours, and consider the rights of employees.
ABSTRACT
Community-supported agriculture (CSA) is an alternative way of supplying food based on direct interaction between producers and consumers. As an alternative food network (AFN) and a form of civic agriculture, it is considered a more sustainable way of food production and consumption compared to the conventional food system. The number of CSA initiatives has been increasing in the last few decades worldwide parallel to growing scholarly debates about its usefulness, viability and potential. This article contributes to the review of the following: The impacts of CSA on individuals and communities, including motives for involvement and benefits received;the impacts of CSA on food systems, particularly on sustainability;and the barriers and opportunities for CSA growth. We conclude that CSA addresses the needs for sustainable and ecologically sound food and contributes to community building by reconnecting urban and rural places and people with their food. It is also an active position against the unsustainable dominant food systems and shows a different way of caring for the planet and the people. However, in order to grow, CSA needs to overcome certain barriers, namely financial difficulties, unrealistic member expectations and the need for social justice by providing livelihoods for the farmers and becoming more inclusive in terms of race, income and gender. The COVID-19 crisis presented an opportunity for CSA to become more effective as the CSA initiatives demonstrated resilience during lockdowns and the demand for their products increased.